If you were walking down the Alameda in San Jose, just a few steps from my place, you will likely encounter a giant, causing you to ask yourself “Who is this gleaming, white colossus?” or, if you were in a friskier mood, “Who is that Babe?”. Well, I don’t know his origins (although they tell me there’s this really neat info storehouse called “the internet” that is all knowing), but he has been towering over the parking lot of a local business for as long as I’ve lived in the area (and for many years before that, I’m sure). He’s definitely a throwback to another time. A time when neon was de riguer and oversized objects were the epitome of marketing sophistication. And he’s held up well, despite his ghostly white complexion and constant exertion. No need for botox, tummy tucks, or special creams to conceal those annoying sun-induced skin blotches. He’s as crease-free and svelte as the day he was erected. What’s his secret? I suspect it’s the steel-reinforced skeleton, fiberglass exterior, and the bucolic California weather. He has lost a little color over time, but it’s nothing a fresh coat of paint couldn’t fix. Besides, the pale look is sexy in some circles. Tall, light, and handsome. It gives one that bookish, nerdy look that is trending in the Valley right now. It’s a pretty good sign that one is spending way too much time coding and not nearly enough spreading around that audacious wealth. Definitely a potential friend with benefits.